100 Thieves is a well-known gaming and lifestyle brand. The California-based organization was founded in 2017 by former Call of Duty professional player Matthew Nadeshot Haag. Since its inception, 100 Thieves has become a prominent figure in the gaming community, with notable players competing in League of Legends, Fortnite, and Valorant.
On July 15, 2021, 100 Thieves unveiled its official merchandise store, the 100 Thieves Emporium. The brand has been known for its limited-edition drops and collaborations with high-end fashion brands such as Gucci and Thom Browne. Consequently, there was much anticipation for the release of their official merchandise store – and the Emporium did not disappoint.
The 100 Thieves Emporium features a vast range of merchandise catering to different preferences. From custom-molded gaming chairs and hoodies to mousepads and collectible figurines, there is something for everyone. The merchandise is an eclectic mix of gaming and streetwear, highlighting the brand’s aesthetic, which prides itself on being both contemporary and stylish.
Beyond the merchandise, the user experience on the Emporium is seamless. The website is built with the user in mind, with eye-catching visuals and easy navigation. The overall aesthetic is clean and minimalistic, meaning that the merchandise does the talking. Moreover, the website boasts a chat feature, where customers can connect with brand representatives and receive feedback on their queries in real-time.
What is most impressive about the 100 Thieves Emporium is the attention to detail. The brand ensures that all merchandise is of high quality and meets industry standards. For instance, the gaming chairs are a customized design in partnership with renowned gaming chair company, SecretLab. The collaboration saw the creation of a limited-edition chair with premium materials such as leather and velour.
Additionally, the branding on the merchandise is subtle yet effective. The 100 Thieves logo is well-placed on all merchandise, ensuring customers can still rep their favorite brand without feeling excessively showy. Finally, the attention to detail is also seen in the packaging. All products come in aesthetically pleasing boxes that feature the 100 Thieves color scheme and logo.
The launch of the 100 Thieves Emporium was met with much excitement from fans and the gaming community. The brand has created a reputation for itself as a premium brand, with the Emporium solidifying this narrative. Every aspect of the store is well thought out, leaving little room for error.
In conclusion, the 100 Thieves Emporium is the ultimate fan merchandise store. It marries the gaming and streetwear world seamlessly, creating an aesthetic that is relevant and modern. The partnership with high-end fashion brands only adds to 100 Thieves shop the credibility of the brand, truly solidifying 100 Thieves as a force to be reckoned with in the entertainment industry.